AMBER MUSIC DESTROYS PIÑATAS FOR PEPTO

In honor of Cinco de Mayo, Bicoastal commercial music company Amber Music takes part in a veritable choose-your-own-obliteration interactive campaign for Pepto Bismol, Piñata Smash, out of Publicis, NY. Posted on Pepto’s YouTube channel, http://www.youtube.com/peptobismol, the campaign gives viewers the ability to select a piñata and the way you wish to destroy it, followed by a customized video. If you’ve ever wondered what it looks like to ninja chop or pummel a piñata with a brick, your wait is over.

About Amber Music

Amber Music has offices in New York and LA, but their creative reach is global. Over a span of nearly 20 years, the company has developed long-standing relationships and patented workflow systems with composers and sound designers, agencies and brands in virtually every corner of the world. Matching any project with its perfect audio solution, the company draws an impressive awards bounty, including a recent Gold Cannes Lion for Best Use of Music and the only Gold Clio awarded in the Music category in 2009, to name a few.

Founder Michelle Curran has shepherded Amber to the ideal marriage of boutique individuality and veteran quality. Custom commercial and film composition, sound design, full music supervision services—including licensing from third party publishing houses and record labels, as well as from their own catalogue—all are expertly executed by this happy family of artists obsessed with sound and music. Come join the family.

CREDITS:
Client: Pepto Bismol
Title: Piñata Smash
Airdate: Currently online
Agency: Publicis, NY
EVP, Group Creative Director: Joseph Johnson
Creative Director: Carlos Figueiredo
Creative Director: Galen Bernard
Copywriter: Zoe Bell
Dir. of Broadcast Production: Nadia Blake
Producer: Drew Putzel
Production Company: Uber Content
Director: Amir Farhang
EP: Phyllis Koenig, Preston Lee
Head of Production: Steve Wi
Producer: Tom Lowe
Editor: Cutting Room, NY
Editor: Sean McGrath
Editor: Jon Marinas
Producer: Kristine Polinsky
Music Company: Amber Music, NY
Executive Music Producer: Michelle Curran
Associate Music Producer: Jennie Armon

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