Los Angeles-based Recommended Media launches director Leigh Ogilvie to deliver a modern day interpretation of proper lady-like etiquette in the new :30 “Lady Rules” for Skinnygirl out of Walton Isaacson, Chicago. The premiere broadcast spot for the low calorie cocktail line comes on the heels of the recent launch of Skinnygirl’s latest waist-conscious concoction: Skinnygirl Wine, available in red, white and rosé varietals.
Ogilvie, who is also represented by Velocity Films in South Africa, makes her US spot debut with the premiere advertising campaign for Skinnygirl Cocktails. Over the course of her career, Ogilvie has won several awards including being featured at D&AD and winning the Loeries Grand Prix for Channel O. Her award-winning music video background has laid setting for her unique contemporary and sophisticated aesthetic.
The spot opens on a proper redheaded lady from the ‘50s in her retro pink living room. Face broadening with a grin, she delivers her first rule, “A lady always wears sensible shoes.” We cut to feet with red and pink toenails in light blue sandals resting next to a bottle of Skinnygirl Margarita. The feet belong to a woman amongst many who are laughing and drinking merrily as they all enjoy a salon pamper session. We intercut between the lady announcing each of her “Lady Rules” and groups of modern-day women at a bar drinking cocktails, by a pool sipping cosmos and in book club meeting enjoying glasses of wine. The spot closes each of the Skinnygirl beverages followed by the tag, “Skinnygirl cocktails. Drink like a lady.”
About Recommended Media
Recommended Media is a commercial and alternative media resource dedicated to supporting the finest filmmakers and digital artists worldwide. Our Los Angeles based company was created through the amalgam of three executives with distinguished track records for launching and promoting some of the industry’s most celebrated talent. With creative career development, client services and production management skills at the heart of their efforts, Stephen Dickstein, Phillip Detchmendy and Jeff Rohrer, along with their teams, collaborate to produce award-winning, internationally recognized creative and meaningful work. Regardless of the media discipline, each and every person associated with Recommended is committed to making exceptional projects and providing gratifying experiences.
Client: Beam Inc./Skinngirl Cocktails
Title: “Lady Rules” :30
Agency: Walton Isaacson, Chicago
Creative Director: Miguel Garcia
Art Director: Mark Westman
Copywriter: Andrew Holton
Producer: Joy Carson
Production Company: Recommended Media
Production Company: Velocity Films
Director: Leigh Ogilvie
Recommended EP: Phillip Detchmendy
Recommended EP: Stephen Dickstein
Velocity EP: Alison Ellard
Velocity EP: Nicola Valentine