Venice, CA-based visual effects studio The Mission converts an undernourished, beardless geek into the paragon of manliness in a comical new :30 “I Will Live Forever” for Old Spice out of Wieden+Kennedy, Worldwide. The spot demonstrates how deodorant-doubling-as-motivational-tape not only encourages, but also grows muscles, beards and generally elevates milksops to demigods.
The Mission teams up with Wieden+Kennedy and Biscuit Filmworks director Tim Godsall for another round of Old Spice—the last collaboration being the hilarious “I Can Do Anything.” The Mission provided comprehensive effects and finishing services, including: set supervision, secondary color correction, rig removal, extensive compositing and roto work for head replacement, beauty work and graphic treatments.
“I Will Live Forever” opens on a needle-thin man at a swim meet, listening to a motivational tape in an Old Spice deodorant canister Walkman. The man dives into the pool as he repeats “I will make it to the big championship. I will win all of the first place medals and most of the other ones.” He wins, exiting the pool with a neck-full of medals, muscles and a beard to rival Paul Bunyan’s. Next, he repeats, “I will cure all the world problems,” as he turns a ‘world problems’ chart right-side-up, accompanied by a super, “Everything fine now.” He then repeats from his coffin, “I will die a hero… but I will live forever with my line of premium table crackers.” We close on a table cracker commercial starring a boy who grows a beard instantly after taking one bite. “It’s golden!!!” declares a super. The spot closes on Old Spice’s Champion line, the tag, “Believe in your smellf,” and the P&G and Olympic logos declaring P&G a worldwide partner.
About The Mission
The Mission is a high-end visual effects studio specializing in commercials, film and digital content. It is located in the middle of the pop-culture hub known as Abbot Kinney in Venice, CA.
With the talents of some of the most creative and experienced artists in the industry, working with the latest tools and a top-notch production staff, The Mission is a lean and dynamic powerhouse of a partner to deploy into your creative process.
From concepting, previs, and on-set-supervision, to 2d and 3d visual effects work & design, and on to final mastering, The Mission brings a smart, beautiful and efficient component to every visual dimension of your project.
Client: Old Spice
Title: “I Will Live Forever” :30
Airdate: Currently airing
Agency: Wieden+Kennedy, Worldwide
Management Supervisor: Michael Dalton
Account Supervisor: Diana Gonzalez
Creative Director: Jason Bagley
Creative Director: Craig Allen
Agency Producer: Jeff Selis
Art Director: Max Stinson
Copywriter: Jason Kreher
Production Company: Biscuit Filmworks, LA
Director: Tim Godsall
Executive Producer: Holly Vega
VFX/Animation: The Mission, Venice, CA
Creative Director: Rob Trent
Executive Producer: Michael Pardee
On Set Supervisor: Michael Gibson
Flame: Max Harris, Katrina Salicrup, Colleen Smith
VFX Producer: Diana Cheng