Tag Archives: Justin Acree

CAUSE & [EFFECT] GOES UNDER THE SEA WITH DORA THE EXPLORER FOR NICKELODEON

New York-based production house Cause & [Effect] Creative Director/Director Jamie Hubbard and Art Director/Director Justin Acree weave the harmony of the ocean into youthful playtime in the music video/promo featuring Mexican pop sensation Thalia, “Canta Canta Canta” for Dora the Explorer on Nickelodeon’s Nick Jr. The video, produced direct-to-client, features a duet between Dora and Thalia and seamlessly integrates episode footage throughout. Cause & [Effect] handled the job from start to finish, executing the, production, editing, VFX, compositing, and finishing.

To achieve a practical execution of the desired underwater environment, Hubbard and Acree chose to shoot in a daylight studio so that light would cut through the atmosphere filled space. The team chose to incorporate television monitors in the background to blend the episode footage with the sing-along music of Thalia and the animated Dora character. Hubbard notes, “It was really exciting to evolve the idea in a way that brought a lot more visual punch to table in terms of tying together the show episode and bringing it to life in the live action environment.”

The video features a studio performance of the duet, “Canta Canta Canta” between Thalia and Dora, along with her animated sidekick Boots accompanying on bass in the background. We weave between episode footage on the monitors and the jam-session performance as we hear the lyrics:

“Singing makes mermaids happy. There is a rhythm like a heartbeat when we’re singing that fills you up with joy. When you sing with the mermaid, the friendship lasts forever. There is a melody that plays within your heart. Canta, canta, canta con dos amigos. Sing, sing, sing—making music wherever we go. Canta, canta, canta with all your friends. Sing, sing, sing and the song will never end, will never end.”
The video concludes with the voiceover, “Thalia guest stars in ‘Dora’s Rescue in Mermaid Kingdom’ weekdays on Nick.”

About Cause & [Effect]

Cause & [Effect} is a collection of highly talented storytellers, artists, thinkers, and above all-CREATORS. Writing, shooting, directing, editing, designing, compositing, animation—They see every project as an opportunity for collaboration—a chance to apply their creative team’s experience, ideas and personality, to making engaging and memorable work for their clients.

Credits:
Client: Nickelodeon
Channel: Nick Preschool
Title: Thalia and Dora the Explorer “Canta Canta Canta”
VP of Production: Jeffrey Blackman
Director of Production: Farrel Allen
Production Manager/Project Manager: Annette Ferrara
Project Coordinator: Kelly Fentress
Art Director: Jen Cast
Production: Cause & [Effect], NY
Executive Producer: Jason Zemlicka
Creative Director/Director: Jamie Hubbard
Art Director/Director: Justin Acree
Producer: Mario Romeo
Director of Post Production: Jeff Wolfe
Editor: Chris Besecker
Assistant Editor: Brock Bodell
Audio: Explosion Robinson
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CAUSE & [EFFECT] BLEND THE “RIGHT” MIX OF ANCIENT AND MODERN FOR PHENOMENAL HANDCLAP BAND

New York-based creative production house Cause & [Effect] and director Moh Azima mix visual inventiveness with black and white cinematography to clone Eastern goddesses for electro psych-soul act Phenomenal Handclap Band. The muses, with singing lips on the palms of their hands, are surrounded with pyramid-inspired geometric shapes, among other visual techniques, in the ‘80s disco-influenced music video “The Right One.”


Azima brought on the Cause & [Effect] team early on in his collaboration with Art Director Justin Acree to hone his vision for the video’s unique imagined world. “The Right One” debuted exclusively on NPR on January 24th to tease their new album Form and Control from Tummy Touch Records due out on February 13th.

The Cause & [Effect] post team worked directly with Azima, first modeling CG elements in LightWave and Cinema 4D and later compositing and animating in After Effects.  Notes Creative Director Jamie Hubbard, “It was an exciting challenge envisioning and creating an abstract world and then placing the people within that world to give this video its dreamlike feel.”

The video, set to an infectious dance beat, alternates between band members performing the song among minimalist geometric sets inspired by ancient temples and abstract neon-lit spaces.   Amidst lightning flashes and floating shapes that evoke modernist sculpture, individual band members are often depicted in multiple forms within a single frame while weather effects like lightning and clouds add a dramatic backdrop in stark black and white.  Eventually, the band members turn into blinding beams of light, one by one, and disappear, leaving us with an empty shot of a sun peeking over the horizon of a planet as the words: “There are no rules of architecture for a castle in the clouds” appear superimposed over the screen.

About Cause & [Effect]

Cause & [Effect] is a collection of highly talented storytellers, artists, thinkers, and above all…CREATORS.  Writing, shooting, directing, editing, designing, compositing, animation… They see every project as an opportunity for collaboration—a chance to apply their creative team’s experience, ideas and personality, to making engaging and memorable work for their clients.

Credits:

Director: Moh Azima
Post Production: Cause & [Effect], New York
Executive Producer: Jason Zemlicka
Creative Director: Jamie Hubbard
Director of Post: Jeff Wolfe
Post Coordinator: Leslie Yoon
Art Director: Justin Acree
Animation: Tim Lines, Pachy Sarmiento, David Acampora, Brad Walter
Cinematographer: Zoe White
Producer: Sarah Romney
Costume Design: Jenni Hensler
Hair and Makeup: Cheyenne Timperio